Dear Me

Director Haley Geffen was approached by Lansinoh Labs, a global leader in breastfeeding technologies and therapies. The brand had little content available to their users or mom’s considering breastfeeding other than instructional videos and wanted an emotional brand video for social media outreach. Geffen was not only a Lansinoh user, but pregnant with her second child when she created and directed “Dear Me” – an emotional and authentic letter from new moms to their pregnant self – and released on Mother’s Day. The individual stories were cut into shorter social media bites distributed over an extended media buy throughout the year.